Our Story: Forged by Fire and Water
Born from the dynamic geothermal landscape of Rotorua, Ash Angler represents a pioneering spirit, fusing ancient natural power with cutting-edge sustainable practices. Our journey began with a simple yet profound vision: to revolutionize aquaculture by creating a system that not only produces premium seafood but actively contributes to the health and vitality of our planet's aquatic ecosystems.
Our founder, a visionary passionate about both marine biology and renewable energy, saw the untapped potential in Rotorua's unique geothermal activity. They realized that this natural heat could provide perfectly consistent, mineral-rich water temperatures, ideal for cultivating aquatic species without reliance on fossil fuels or contributing to environmental degradation.
But sustainability goes beyond energy. We developed our proprietary volcanic ash filtration systems, leveraging nature's own purification methods to ensure unparalleled water quality and ecological balance within our farms. This commitment to purity ensures our fish thrive in optimal conditions, producing seafood of exceptional taste and nutritional value.
"Our mission is unwavering: to create a fully sustainable aquaculture model that respects and restores the natural environment, proving that ecological responsibility and premium quality can coexist."
Our Vision:
To be the global leader in geothermal aquaculture, setting the standard for sustainable practices, innovation, and ethical production, while fostering a deep respect for natural ecosystems.
Core Values:
- Innovation: Continuously seeking new, sustainable technologies and methods.
- Sustainability: A deep commitment to environmental stewardship in every operation.
- Purity: Ensuring the highest quality and natural integrity of our products and processes.
- Partnership: Collaborating with communities and experts to achieve shared goals.
The Innovators Behind Ash Angler
Meet the dedicated team whose passion for sustainability and expertise drive our vision forward.
Liam O'Connell
Co-founder & CEO
A visionary entrepreneur with a background in environmental economics, Liam is the driving force behind Ash Angler's strategic direction and sustainability goals. His passion for merging ecological well-being with robust business models led to the company's inception.
Dr. Anya Sharma
Lead Marine Biologist
With a Ph.D. in Aquaculture and extensive research in aquatic ecosystem restoration, Dr. Sharma ensures our farming practices are scientifically sound, promoting the health and welfare of our fish and the environments they inhabit. Her expertise is crucial to our volcanic ash filtration technology.
David Chen
Senior Geothermal Engineer
David is our expert in harnessing geothermal energy. With years of experience in renewable energy systems, he designs and maintains the efficient, sustainable heating and water management infrastructure that powers our entire aquaculture operation, ensuring minimal environmental impact.
Sarah Kim
Head of Operations
Sarah oversees the day-to-day running of our facilities, ensuring efficiency, quality control, and adherence to our rigorous sustainability standards. Her meticulous planning and problem-solving skills are instrumental in delivering our premium products to market.
Chloe Davies
Marketing & Sales Director
Chloe is responsible for sharing the Ash Angler story with the world. With a passion for sustainable brands, she connects consumers and partners with our mission, ensuring our premium produce reaches those who value quality and environmental responsibility.